Privacy Policy

Effective date: September 2, 2026

This Privacy Policy explains how Hot Key Media LLC (“the Company,” “we,” “us,” or “our”) collects, uses, and protects your information when you use MedicalBillingPath.com (the “Site”) and its services. It also describes your rights under applicable laws, including the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act as amended by the CPRA (CCPA/CPRA), and other state privacy laws, and how to exercise them.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

The Site is owned and operated by Hot Key Media LLC, a Florida limited liability company. Contact: [email protected].

2. Information We Collect

2a. Personal data you provide

When you contact us, you may provide your name, email address, and any other information you choose to include in your message.

School information request forms displayed on the Site are hosted and operated by our advertising partner and the schools themselves. Information you enter in those forms (such as name, email address, phone number, and mailing address) is transmitted directly to those third parties and is governed by their privacy policies. We do not receive or store the personal details you enter; we receive only confirmation that a request occurred, for reporting and payment purposes.

2b. Usage data collected automatically

We use a first-party analytics script that records page views, engagement time, scroll depth, device type, browser, operating system, approximate country, referring site, and interactions with school listings. It stores a random visitor identifier in your browser’s local storage rather than a cookie. Your IP address is used to derive an approximate country and a daily anonymized visitor identifier and is not stored in a form that identifies you.

2c. Cookies and tracking technologies

We do not intentionally set cookies on the Site. Third-party services embedded on the Site, including the school listing widgets provided by ESY (esyoh.com) and the hosting and content delivery providers we use, may set cookies or similar technologies for their own purposes. These are governed by the privacy policies of those third parties.

You can configure your browser to refuse cookies or to notify you when one is set, and you can clear local storage to reset the analytics identifier. Disabling cookies may affect the functionality of third-party content embedded on the Site.

3. How We Use Information

• To operate, maintain, and improve the Site and its content
• To measure which pages are useful and how visitors interact with school listings
• To report to advertising partners on the volume of information requests
• To respond to your messages and privacy requests
• To comply with legal obligations and protect our rights

4. Legal Bases for Processing (GDPR)

Where GDPR applies, we process personal data under one or more of the following bases: your consent; performance of a contract; compliance with a legal obligation; and our legitimate interests in operating and improving the Site, provided those interests do not override your rights.

5. How We Share Information

We may share information with service providers that help us operate the Site, with affiliates that follow this Privacy Policy, when required by law or to protect rights and safety, and in connection with a business transfer such as a merger or acquisition.

Under the CCPA/CPRA, some third-party services we use, such as analytics, advertising, and affiliate tracking, may be considered a “sale” or “sharing” of personal information. See our Do Not Sell or Share My Personal Information page for details and opt-out methods.

6. Data Retention

We keep contact messages as long as needed to respond and for a reasonable period afterward. Analytics data is retained in aggregate form. Information you submit through partner-hosted forms is retained by those partners under their own policies.

7. Your Privacy Rights

Depending on where you live, you may have the right to access the personal data we hold about you, request correction or deletion, opt out of the sale or sharing of personal data, restrict or object to certain processing, receive a portable copy of your data, and withdraw consent.

To exercise your rights, email [email protected] with the subject line “Privacy request.” We may need to verify your identity before processing a request. You also have the right to lodge a complaint with your local data protection authority.

Because partner-hosted forms send your information directly to the partner or school, requests about that information must be submitted to them.

8. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from them. We do not knowingly sell or share the personal information of consumers under 16.

9. Security

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

Your information may be transferred to and maintained on servers outside your state, province, or country. If you are in the European Economic Area, we ensure appropriate safeguards for such transfers in compliance with GDPR.

11. Links to Other Websites

The Site links to third-party websites, including schools, certifying bodies, and government agencies. We are not responsible for their privacy practices or content.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date.

13. Contact Us

Hot Key Media LLC Email: [email protected]